Last week I gave you a long blog post that took you through my new brand strategy, highlighting my journey so far and what led to my new direction. On my Instagram Stories, I also promised to start sharing tips on how to come up with your own blog niche/business niche for aspiring bloggers, creatives and entrepreneurs.
Next week, I will be sharing some specific to-do lists/checklists everyone interested in creating a niche blog should have. But for now, I want you to consider the following tips, as they are some great starting points.
5 Things to Think About When Creating a Niche Blog
Study your audience
As you saw from my post last week, an audience is great place to start when you are looking to carve a niche for yourself in the blogosphere. If you already have an existing audience, however small they may seem, study them! If you are new to all of this you are probably thinking “what audience? I don’t have any audience because I’m just starting out.” That is a big misconception. Your audience is anyone who currently benefits from your gifts/talents/services, whether that is your family, friends or acquaintances. If you are an up and coming photographer, think about your friends and family who you’ve taken photos of. Which photos do they like the most? Lifestyle? Product shots? Fashion? This should give you some insight into what you should focus on. As your business grows, you can keep refining your niche but atleast that’s a good place to start.
Explore Your Passions
What are you passionate about? This is different from what would make you the most money. Money is important but it doesn’t guarantee tenacity. Passion does. Yes, I know you are a Jack(ie) of all trades. ( I identify as one too. And to be honest, it’s not necessarily the best trait to have. Ha!) You are good at and this and that and even that. But what are you MOST passionate about? Perhaps this tip might require a little more soul searching than the others. A good way to start is to write out all your passions, and create a hierarchy chart for them.
Conduct a Content Test
What is a content test? It’s when you test your chosen blog niche to see if you can brainstorm 100 post ideas. If this is something you can do, it means you won’t run out of content! The last thing you want when you launch a blog is to lack authentic content. By authentic content I mean content that doesn’t seem like it’s a place holder or like it was thought up one hour before the post went live. It’s easy to spot a blog post like that. I’m not saying it’s a sin to rush a blog post. There will be times when you will have to do that. It’s inevitable. I’m guilty of it too. But you want to make sure that you are mostly publishing quality content-not-rushed content.
What are the social media/digital content trend reports saying? This might give you an idea of what to focus on. I’ll give you an example. I have a few photographer friends who have recently transitioned from just photographs to videos. When they shared this with me, I thought it made a lot of sense, because, according to social media trend reports, videos will be big in 2018. Having this as a business niche/blog niche would not only push my photographer friends out of their comfort zones, it will make them more relevant. However, keep in mind that trends are trends and they are usually temporary. I would not recommend creating a niche blog for something as transient as a trendy style of dressing/music/dance/software etc.
Look at the Big Picture
Aha, here’s that big picture tip. Can’t escape those can you? Ha. Tip 5 entails looking at the big picture. What problem in the world are you trying to solve? These big picture insights might not be obvious or even noticeable by your audience but they are what drive you to create blog posts or offer your service to your audience. For example, on the surface, my blog might seem like it’s all about me and my style (and just ME), but what I’m really trying to do is help creatives and entrepreneurs, either by something as intense as helping them establish themselves in the digital realm, or something as fun as helping them gain confidence in their personal style. Another big “thing” I’m trying to say with my blog is that it is possible to be a christian creative – that christianity and creativity are not mutually exclusive.
This tip is another soul-searching one. I guess you’re going to be doing a lot of soul searching after this. Ha!
Photos: CJ Cromwell
Were these tips helpful at all? As we continue on this journey of helping you create a niche blog / business niche, I will be needing your consistent feedback and input. Doing this will help me serve you better. Cool?
What questions do you want answered? What kinds of topics would you want covered? Let me know in the comments section.
You should also follow me on Instagram, as I share some helpful tips on my Instagram Stories.
New blog posts Mondays and Fridays. See you Friday!